Swisscom wanted to create buzz about its new products and services at its annual innovation fair (INOFair). The organization started using Poken in November 2011 as an interactive touch-based feedback system, that enables people to “like” specific demos, vote at polls and check out live stats on large monitors displaying the most popular products and services at the fair.
Furthermore, Poken has been enhancing the networking experience between participants at various Swisscom events, allowing people to easily connect with each other.
In last year’s INOfair, there were more than 132,000 poken interactions between attendees and more than 70,000 feedback votes were registered. Great numbers for a four-day event.
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