Improve Your Effectiveness at Trade Shows
What is your current ROI?
Most exhibitors find it difficult to measure the effectiveness of their trade show presence.
- Visitors come and go, without being identified
- Visitors skim the outside of the booth, but don't engage with your brand, your products, or your staff. They leave without really knowing what you do
- Visitors pick up a paper leaflet, a flyer or a catalog – but you don't know who they are, or whether the information ends up in the trash a few isles away
- You don't know if the information provided was sufficiently clear or engaging
Poken helps increase your effectiveness
We equip you to:
- Draw visitors to your booth
- Have visitors engage with your staff and your marketing materials
- Increase the time they spend learning about your products and services
- Follow up with them after the show, through an intuitive dashboard, and with metrics
Where do I begin?
Follow these three simple steps as you plan your trade show booth lead-generation strategy. Poken provides you tools to achieve what matters most, to you and your team: We want you to get measurable results