What is NFC?
NFC (near field communication) is a short-range wireless technology that enable two devices to securely exchange small amounts of data when they are placed a few centimeters apart.
Applications of NFC.
NFC has many different uses. It can be used, for example, to transfer files between devices with a touch, to collect multimedia information from kiosks, for electronic money integration with prepaid cards and for electronic public transport ticketing.
How Poken uses NFC?
Poken's NFC devices, along with our mobile app and pokenTAGS, enables an exciting and engaging use of the technology.
Our unique products create an interactive experience for users, and offer a complete content management platform for businesses to deploy, manage and measure the spread of rich media information offline.
- Unlike QR codes, that simply launch a website URL on the mobile phone (which you have to manually browse, bookmark and save), pokenTAGS provide a simpler and yet more complete platform, that enriches user experience by instantly saving, organizing and displaying on the phone screen the digital object collected. Those who don't have a NFC-enabled phone can use a poken device to collect the information from pokenTAGS, and later explore it at the pokenHUB.
- Everything you gather using your phone or poken appears in a timeline linked to an online account at the pokenHUB. Here, you can visualize the people, places and things you've collected and act on any follow-up: emailing or calling someone you met, connecting with them on LinkedIn, reading a document you collected from a smart poster or subscribing to a contest you entered by touching a promotional tag.
- Poken's merchant and partner tools enable you to assign any multimedia content to pokenTAGS, allowing people to collect them with a touch using their poken or mobile phone. All the tools are web-based and easy to use, making possible the implementation of touch-based marketing solutions with basic technical knowledge and simple infrastructure.
- Using microelectronic knowledge from the swiss watch industry, we’ve developed a microchip that goes beyond what anyone else has done so far, creating an unique NFC ecosystem that can be easily deployed anywhere.
If you are interested in deploying NFC-based solutions in your business, contact one of our experts.