Collect people and things with a touch

Customers

Intel's IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens, Intel's flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs. Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.

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Poken won the prestigious Best use of Integrated Media Award for the solutions we've delivered to ABB.  Our client wanted to create a paperless event and a dynamic networking environment at its annual premiere tradeshow Automation & Power World.

The organization started using Poken in April 2011 to allow the 4000+ event participants to digitally collect promotional materials, enable exhibitors to measure the interest in specific products, and generate high quality sales leads.

In only 4 days, there were more than 121,000 poken interactions between attendees, and more than 25,000 digital brochures were collected from pokenTAGS. These numbers confirmed the success of the event, and led ABB to include Poken in the 2012 edition of its premier tradeshow.

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Oxy human resources team wanted to create a recruitment process that would be less costly, more efficient and would make an impression with prospective employees.

The organization started using Poken in June 2011 at recruiting events. Our devices and platform gave Oxy competitive advantage over other companies trying to recruit the same professionals, enabling savings of U$ 25,000 in the hiring of a single employee.

Up to now, Oxy estimates it saved U$175,000 by using Poken.

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Swisscom wanted to collect feedback about new products and services at its annual innovation fair (INOFair). The organization started using Poken in November 2011 as an interactive feedback system, enabling people to “like” specific demos, vote at polls, and monitor survey results in real-time on tv screens.

Poken enhanced the overall visitor experience by enabling people to exchange contact details digitally, and use their poken to collect information about the products and services they wanted to know more about.

In last year’s INOfair, there were more than 132,000 poken interactions between attendees, and more than 70,000 feedback votes were registered. Great numbers for a four-day event.

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Mini was looking for an innovative way to enhance its loyalty program through the creation of a social networking community around their brand.

In February 2010, the organization started including Poken in the welcome package every new owner receives when they purchase a car.
Up to now, thousands of Mini owners are part of an active community that interacts online and offline using Poken, and enjoys exclusive offers and collectibles at special events organized by the company.

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KPMG Human Resources department wanted to find an memorable way to engage students at job fairs throughout France.

The organization started using Poken in April 2010 to lengthen the time of interaction between students and KPMG’s recruiting staff, and keep students engaged beyond the event environment and time frame.

The Poken experience differentiated KPMG from other prospective employers, and it made the company the talk of the fairs, its brand being associated with innovation, fun, and leading social networking tools.

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BMW wanted to add tangible value as a sponsor of the Trendforum, an annual event about trends and innovation.

The organization started using Poken in December 2009 to enable event participants to collect information about different car models and to create a platform to interact directly with guest after the event.

Using Poken as a networking platform for the event created strong exposure for BMW, and reinforced the technological innovation inherent to the brand to the distinguished high-tech attendees present at the event.

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