About two weeks ago, Poken’s CEO Stephane and myself, from the Marketing Team, flew to the United Arab Emirates to support the distribution of pokens at the prestigious Abu Dhabi Media Summit (ADMS). The exclusive 3-day summit was an invitation-only event and welcomed about 400 chairs, CEOs and major business unit heads from the world’s top-tier media players as well as their new-market counterparts. The event organizer publicisLIVE had chosen Poken as their networking partner and provided all participants with an ADMS customized poken on their badge.
Besides the incredibly exotic venue at the Yas Hotel, Stephane and I were excited about the incredible line-up of speakers at the event: Eric Schmidt of Google, Rupert Murdoch of the News Corporation, Maurice Lévy of the Publicis Group and Josh Silverman of Skype, just to name very few. The focus of the event was the challenges and opportunities rising from an increasingly globalized media landscape as well as the advent of new technologies and their effect on traditional media.