Poken Italian Style – the Angel and Devil Touch

Italy is known for many things, a rich history, fantastic food, vibrant nightlife, and an incredible sense of style.  Therefore it is only in Italy that you might find a truly authentic melding of high fashion and high technology.

The Poken Reseller in Italy is E-Motion.  And they have combined forces with one of the most popular fashion companies in Italy, called Angel and Devil, to create a unique Poken creation called the “Angel and Devil Touch”.  The concept is one that frankly didn’t seem possible a few months ago, but it has launched recently to much fanfare.

Picture this: if you are young and hip, and you want to Social Network with your friends at the latest trendy nightclub, how would you do it?  Well if you reading this blog, you would certainly guess correctly that you would use your poken to do it, but where to carry the device?  Angel and Devil has come up with the concept of incorporating your poken directly into a special pocket … ON your jeans!!  Yes that’s right, now you can wear your
poken on the outside!  So rather than a High Four, its now a Hip Four!?

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Fabrice Allegro Joins Poken as Chief Commercialization Officer


Fabrice Allegro, Poken CCO

There is a great deal of excitement around the office due to the latest addition to the Poken team!

We’d like to formally introduce Fabrice Allegro, Poken’s new Chief Commercialization Officer (CCO).  Fabrice will be in charge of all things related to Marketing and Sales at Poken, and he brings a wealth of experience to the position.  In addition, he is a fantastic positive presence in the Poken HQ!

Before joining Poken as CCO, Fabrice was working for nine years with Orange, a leading Swiss mobile operator. He was successively  Head of Marketing Strategy,  Director Consumer Marketing before becoming Vice President Marketing & Solutions and member of the Management Board of the company.

During this period, he was in charge of the company strategy, the brand, the product development, the communication and of segmented marketing for both B2B and B2C, driving to launches of  “best-seller” propositions and innovations on the Swiss market, ensuring company growth and profitability.

Fabrice started his career in 1995 as International Account Manager with an aluminum company,  responsible for multiple product lines in Europe and in charge of major French accounts. He also defined and implemented various processes for the international sales forces.

Fabrice owns a degree in Management from HEC Lausanne, and Master in International Management from HEC Lausanne and Babson College in Boston.  He is married and the father of 2 children.

Many of you have met Fabrice already as he’s been involved in a consulting capacity for the past two months.  Now he’s taken the plunge full-time.  Welcome to the team Fabrice.  High Four!

Poken at TechCrunch Disrupt in SF

The 2010 TechCrunch Disrupt event in San Francisco features a virtual who’s who of the most innovative companies, and people in technology.  Ranging from big companies (Google, Microsoft, Motorola), to VCs (Sequoia, USVP) and launching true startups (Qwiki, Badgeville, etc.)  With an event motto of “Create. Destroy.  Repeat.” the Disrupt event takes a particularly progressive viewpoint on how innovation is changing the way we live, work and play.

One of the smaller companies making a huge splash at the event was Poken.  Sponsored by SecondMarket there were Pokens all around the TechCrunch Disrupt and we created quite a buzz!  Many companies pay to gain that much attention, so we thank SecondMarket for the opportunity to promote Poken and their great investor services!

Denny Mayer, Head of US Sales, was at the event and can be seen on the picture summary shown here about 2/3 of the way down the page.  According to Denny “we stole the show, and even though we were not one of the “Featured Startups” the Poken buzz was quickly created and we enrolled the entire registration team at TechCrunch into sending everyone over to pick up their Pokens….  it was awesome.”

Great work Denny and team!  Thank you SecondMarket and TechCrunch!!  Now its time to go forth, Create and Destroy. High Four!