Poken, Technical Partner at UFI's 78th annual Congress in Valencia, Spain, 9-12 November.

UFI, the Global Association of the Exhibition Industry founded in 1925, represents tradeshow organisers, fairground owners, national and international exhibition associations in over 83 countries.

Between them, UFI’s 560 members organize more than 4500 exhibitions with over 150 million trade visitors every year.

UFI’s 78th Annual Congress takes place this year at the state-of-the-art Feria Valencia Exhibition Centre, in Spain, when 500 delegates from 50 countries will gather to discuss industry trends and opportunities in a relaxed and informal setting. Poken has been chose as a Technical Partner, and will deliver the full Poken experience to delegates.

We will be showcasing to industry leaders how to generate high quality leads using our technology, as well as all the benefits of distributing digital content offline.

You can get more details about the Congress here or contact nick@ufi.org for more information.

Poken and Standard Register join forces to improve communication in the healthcare industry.

Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.

Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.

“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.

To read more about this announcement, please check out our press center !