Poken has just won the Best Innovation in Mobile Advertising award at the World Mobile Congress 2012, beating six other nominees including Google Wallet and innovations by other big names from the mobile industry.
The panel of judges was made up of independent industry leaders, analysts, journalists and academics.
The feedback from the judges is encouraging. They liked Poken “because it combines NFC with a smart understanding that the nature of ‘mobile’ is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.”
Poken has created an online marketing application that enables brands to deploy touch marketing campaigns. Our products and platform have been providing customers with better reach, more impact, improved lead generation, unprecedented insights into customer interests, and higher return on investment than traditional marketing.
This award is a confirmation that the mobile industry shares our conviction that Poken is a game changer in the mobile space.