Poken announces exclusive UK partnership with event supplier Smart AV.

Event supplier Smart AV has partnered with Poken to offer our touch-based solutions for events and tradeshows in the UK.

Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology, and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.

Established in 2005, Smart AV UK is an Audio Visual, IT and interactive supplier to some of the World’s most prestigious exhibitions, conferences and events. The company works in partnership with Associations, Charities, Exhibition Organizers, Stand Builders and Design Agencies around the globe.

Its forward thinking attitude towards innovation, and its highly respected reputation within the exhibition, conference, and events marketplace makes Smart AV Poken’s ideal UK partner.

Meet us at IMEX 2012, in Frankfurt.

Once again, the Poken team will be present at IMEX, the essential worldwide exhibition for incentive travel, meetings and events, taking place in Frankfurt, from May 22th to 24th.

With more than 3,700 hosted buyers and 3,500 exhibitors from 157 countries (representing national tourist offices, major hotel groups, airlines and destination management companies), IMEX is THE place to be!

Poken will be showcasing its touch-marketing platform and NFC+ products. Discover how you can revolutionize your events with our innovative and simple solutions to generate high quality leads, get unprecedented insight into people’s interests, and boost networking between participants.

Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt, to get a FREE Poken. You won’t miss us. Our booth is all GREEN!

See you there!

Experience Poken's touch-marketing platform in London.

Poken is the technology sponsor of the “Meetings Innovator London Summit”. The one-day encounter will showcase new interactive technologies for events, as well as provide useful insight about the future of the industry.

It’s a great opportunity for meeting technology decision makers, top executives and event planners to experience the latest innovation in action, including Poken’s touch-marketing platform and the Poken Media Wall.

Access to senior level executives and attendees from the world’s top companies, who are at the forefront of shaping the future of the event industry.

Panel discussions with recognized thought leaders on the latest technologies, shaping tomorrow’s events today. Sharing ideas and best practices to keep you up to date on industry changes, and how to create and run more successful events.

Strictly limited vendor involvement to maintain a laser focus on participating, networking, learning and living an interactive experience that may change your entire mindset about how you run your future events.

Pre-Register now for free to attend the “Meetings Innovator London Summit” on Thursday 7th June (British Library Conference Centre).

Why is Poken the leading Content Management System for NFC?

By Stéphane Doutriaux, Founder & CPO, Poken.

In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco, box.net, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.

This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.

When will NFC finally hit the market?

People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.

Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.

We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?

Read on for answers.

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