Smart City Expo World Congress 2012 Goes Paperless

Barcelona, November 15 2012.  Watch this video to see how over 42’000 documents were collected by attendees from the largest Poken Media Wall in the world, saving over half a million pages of paper.  Smart City Expo, the leading event for new technologies targeting cities, municipalities, and government organizations, is spearheading the movement to develop smart communities that will drive forward innovative, sustainable cities.  With 7000 visitors and over 3000 delegates attending conferences by 329 speakers, this event is a showcase in using sustainable means for communication and document exchange.

Following the successful use of Poken’s lead-generation and paperless document exchange tools in 2011, this year’s event repeated the experience and went all the way with a “no paper allowed” approach to distributing presenters slides and conference proceedings.  25 exhibitors participated, replacing flyers & catalogs with NFC tags and using Poken’s CMS (Content Management System) to upload, administer, and measure the spread of their documents.

Visit Poken at EIBTM: Showcasing touch-marketing tools for paperless events

EIBTM, the leading global trade-show for the meetings, incentives & events industry, will be held in Barcelona from November 27th to the 29th.

Once again, Poken will be present, and we aim to maintain our reputation as the most sought-after booth in the Technology Village.  We will be demoing our unrivaled lead generation & event networking tools, and our staff will be available to answer any questions about the new frontier in digital events & trade shows: Touch marketing. Explore digital voting, document collection & more as we share with you our latest customer success stories, helping events & trade-shows go paperless, and generate the best leads and metrics they’ve ever seen

Try the Poken mobile app
Come to our booth to get the full “touch and collect” experience with our NFC-compatbile devices, tags, andour mobile apps. Everything you collect at our booth will be accessible in your timeline, so that you can review it online, on your phone or in your web account, and spread it to your peers. Download our new mobile app ahead of the show, and regardless of network coverage at the event, you will be able to collect digital information at any booth that uses QR codes. Everything will be neatly stored, in your poken account, for browsing when you get home.

Take part in the experience!
EIBTM offers outstanding opportunities to learn about the latest cutting-edge technologies and services available to enhance your events. Poken will be featured in the Future Event Experience providing subject matter expertise on how Touch Marketing is transforming the event industry.

We are happy to welcome you at the Poken booth (N185).

Poken team and our partners will be available to show you how to generate high quality leads and get unprecedented insights into your participants’ interests, at your next event.
If you would like to take an appointment, feel free to contact us.

AMEX Supplier Trade Show Saves 135 trees, With a Touch

Exhibitor Quotes:  “This is amazing. It’s the fist trade-show where [as an exhibitor] I was asked to simplify my preparation work and save costs by not bringing any paper flyers, brochures, or business cards. The organizers wanted us all to improve information flow and be “green” by going digital,

Collecting Digital Documents, Not Paper

asking us to prepare all our marketing documents in digital format. No paper allowed! The visitors could pick up our brochures by touching tags on our booth”

“After the show we received the best analytics and lead generation report we’ve ever seen.  We can follow up with every person who picked up our brochures, we know what interested them, and which of our sales and marketing staff they met on the booth”


  • Over 36’000 glossy brochures & catalogues saved from printing and shipping, exchanged digitally
  • 100 exhibitors go paperless, saving over 1 million sheets of paper
  • Networking boosted, with over 204’000 digital business-cards exchanged
  • Exhibitor: “the best analytics and lead generation reports we’ve ever seen”
  • Green Metric: The first trade-show or event to top 1 million pages of paper saved from printing & shipping

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