Poken and Standard Register join forces to improve communication in the healthcare industry.

Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.

Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.

“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.

To read more about this announcement, please check out our press center !

Poken launches new touch-based NFC products suite

Poken is announcing today the launch of a new generation of touch-based products and solutions.

The company is evolving from a “social business card” into an end-to-end NFC-compliant platform that enables users to collect digital information offline, and share it in the most simple and effective way.  The release includes significant updates for the pokenSPARK and pokenPULSE, introduction of an all new pokenTAG, and the official launch of pokenMOBILE.

With free downloadable mobile apps and 1 million devices sold to date, Poken is used for events and loyalty programs to enhance social networking and provide efficient lead generation. Poken is now introducing new NFC-compliant versions of the ever-popular pokenSPARK and the sleek pokenPULSE. These new designs feature improved capabilities and enable anyone to collect “people, places and things” with a touch.

The new NFC design enables users to collect digital files by touching an NFC-compliant pokenTAG or NFC-equipped mobile phone.

To read more about this announcement, please check out our press center !


SCHOOL OF WOM 2011 – a social networking masterpiece !

Turns out that people not only like to talk but also to Poken. These two social activities combined transform a regular event into a social networking masterpiece! This happened recently during the last School of WOM Event held in Chicago where mainstay companies such as Pemco Insurance, GAP, and Intuit gathered to reveal and discuss the importance of the “word of mouth” strategy.

Kelly (WOMMA) and Denny (Poken US)

The event was organized by WOMMA a nonprofit organization that advances and advocates the discipline of the credible word of mouth marketing.  WOMMA is a community of marketers that meet and strategize on best practices as it relates to customers talking online and offline about various brands.

The recent School of WOM Event was a smashing success, enhanced big time by Poken. Yep, once again Poken was the key tool that generated a word of mouth buzz. Poken was sponsored by Nology Media who is a content publishing, measurement and marketing agency that uses social media tools and platforms to intimately connect brands with their audiences.

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Poken is a Finalist for the 2011 Red Herring Top 100 Europe Award

Lausanne, May 11th 2011 – Poken announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was very rewarding,” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Poken shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact.”
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Hi-Four from "Summit at Sea"

We are posting this news a bit late (as the event was held beginning of April), but it took our team quite some time to recover. Simply look at the picture below to know what we’re talking about! 🙂

Is that a waterproof poken ?

Poken recently had the privilege of  attending the invitation only Summit at Sea gathering of leading edge entrepreneurs, innovators, artists and philanthropists.  Over 1,200 of a new generation of leaders sailed off to a private island to connect, explore ideas, and create new partnerships and friendships.

Because Poken is acknowledged as the new breakthrough technology to streamline and encourage Social Networking, we were selected as the tool to connect all of the attendees of this incredible gathering.

Who said you can’t make great collaborations happen while having fun ?

Hi-Four from the Hi-Seas!

Meet us at IMEX 2011 in Frankfurt (May 24-26) !

This year again, the Poken Team will be present at IMEX 2011, the essential worldwide exhibition for meetings and incentive travel, taking place from May, 24th to 26th in Frankfurt.  With more than 3,700 hosted buyers as well as 3,500 exhibitors coming from 157 countries representing national tourist offices, major hotel groups, airlines, destination management companie, IMEX is THE place to be.

Poken will be showcasing the new way of collecting people, places and things…with a simple touch!

Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt (you’ll see us, we’re GREEN) and you will maybe get your Poken FOR FREE!

See you there !

Poken made an impact at WIMA and APPNATION !

Poken has recently participated in two major conferences: WIMA, in Monaco, and APPNATION, in San Francisco. We demoed our new exciting products and announced the upcoming launch of the new Poken website.

Appnation - San-Francisco

APPNATION is a global conference focused on the consumer applications marketplace. The event covers social and mobile apps for all devices and platforms, including social media, smartphones, tablets etc. We showcased our new NFC enabled pokenPULSE, the Poken App and pokenTAGS. Watch the demo on the video !

Poken also made a great impact at WIMA, the leading global Conference & Exhibition exclusively dedicated to NFC technology. Our team created real life scenarios to demonstrate the capabilities of the pokenTAGS and the Poken App on phones that have NFC technology built-in.

WIMA 2011 - Monaco

This enabled our booth visitors to collect of our team’s social business cards, information about the best restaurants in town and details about the famous Monaco Grand Prix. Check it out!

Nokia and Poken join forces !

Nokia needs no introduction – it has been and still is the world’s leader within the mobile phone industry. They represent the peak of the mobile technology iceberg, and everything you hear as being the latest in the industry most likely comes from them. NFC, although relatively new, is therefore no stranger to Nokia.

For that reason, we’ve developed a Poken application that comes pre-installed in the Nokia C7 phone, that allow users to collect not only people, but also places and things using NFC technology.

Basically, with a simple touch of the Nokia C7 to another NFC Poken device, you can collect tonnes of information and decide later what you want to keep.

click here to watch the video !

The Poken Mobile Application has been developed by the Poken Team, and will be preinstalled in each C7 phones by June 2011. Considering the reception we received at WIMA in mid April, the partnership with Nokia turned out to be a truly smart move in the mobile industry.

So stay tuned and check out how all the magic happened!

2nd Poken Reseller Summit in Lausanne !

Great atmosphere at Poken Lausannne right as we speak.  Poken partners from all around the world are gathering in Lausanne to attend the 2nd Annual Poken Reseller Summit.  The Summit comes as a result of the success of last years event where the Poken partners contributed towards the product roadmap.

Resellers having fun with their pokens!

The goal of the Summit is to keep our resellers updated with the latest Poken features and improvements and also to establish and strengthen the company’s vision and mission worldwide.

The Summit started early in the morning and will last 2 days.  So far, the reaction of the resellers has been beyond expectation, where the proactive and constructive questions and feedback just hasn’t stopped!

This feedback is giving us insights into the global market, local client requests and the feedback of our end users, bringing us closer to them.  Also, by understanding where the interest of our users lies, we can adapt and enhance our products so that they will better fit and support the existing market.

High Four to this amazing reseller team !

NXP and Poken to join forces to develop NFC products for social networking

Today, we are announcing our  collaboration with NXP Semiconductors, the leading semiconductor company in NFC and smart card technologies! At WIMA, both companies will showcase the first joint prototype of a low-power full-featured NFC product, combining an NXP NFC core and Poken’s ultra low-power 32-bit microprocessor.

Poken’s NFC-based platform will allow users to quickly collect people, places and things – with a simple touch !

We believe that this close collaboration with NXP will accelerate the integration of the smart card and NFC worlds within social media, allowing for clever new features!

We are thrilled to partner with such a visionary company !
To read more about this announcement, please check out our press center !