A key challenge for event organizers is motivating participants to invest their energy into the experience you have in store for them; to buy the ticket and take the ride. I was recently involved in Read More
Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.
We were delighted to win Best Technology for Event Gamification at the Event Tech Live awards in London recently. The awards, which took place on the 9th November at the Supernova in Embankment Gardens, London, recognise companies pushing the boundaries in innovative technology worldwide. Read More
In the lead up to Cartagena Inspira, Latin America’s capstone event for Communication, Creativity and Innovation, Érika Duarte, Communications & PR Manager, recently caught up with Poken Founder and CEO, to discuss the evolving role of data, gamification and the events space in the region. Stephane will join a host of international speakers in Cartagena, to share his insights on Read More
One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.
Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More
The next big thing in driving event engagement, or a fad that ultimately detracts from the experience? Poken CEO and founder Stephane Doutriaux was recently invited to share his insights and thoughts on the latest craze to take the world by storm, and what it may mean to the events industry. Here are just some of the Read More
President Obama, Mark Zuckerberg, and Elon Musk walk into a room. No this is not the set up for a bad joke, but rather just some of the prominent attendees at the Global Entrepreneurial Summit 2016. Held at Stanford University, California, over 1,600 individuals were selected to share their insights, expertise, and ideas on Read More
Just as with many industries in the Middle East, the event space has not escaped the exponential growth in interest and business that helps define the region. As an emerging force, there is a real sense of entrepreneurship and boldness from event planners and organizers, and a thirst for innovation. Events often have tight deadlines, large budgets, and when compared to some of the more traditional markets, less complex channels for Read More
We live in a world where business, and indeed life is conducted in an increasingly multi-cultural arena. This certainly adds to the excitement and vibrancy of the events industry, though it also presents certain challenges. In April, Poken partnered with The United Nations to drive engagement at Africa Development Week 2016. Over one thousand attendees from almost 54 different countries and almost as many language groups, joined together to discuss Africa’s future and growth. Some of the most heated discussions, outside of the politics, revolved around Read More
Colossal stands, minute details. Full schedules, empty stomachs. Late nights, early mornings. New insights and old friends. Even though it seems like an age ago, IMEX looms ever present in the minds of event profs, of all shapes and sizes.
So many participants responsible for so much budget. It’s a sure thing. So why jeopardize the exhibitor presence? Why not take the traditional route-the safe route? Read More