Experience Poken

I already wrote about the launch in Japan where Poken is seriously taking off. 100 Poken owners where present at the Merce Death Gig playing at a special Poken night. His guitar has a Poken functionality too, check out this vid:


Germany is also taking off looking at the tweets and the great response of the visitors of re:publica. The official launch will be in May but we already have some serious fans looking at Mission Poken… High four!

Poken API philosophy

At Poken we’ve been discussing the idea of accessing poken data via APIs inside Poken and with some of our community for a while. In theory it’s easy to do – in fact we already have an API working together with access via OAuth which we are using for testing internally at Poken.

However there are 3 things we want to get right before we open up access to our community to use the API:

  1. We want to make sure that we’ve addressed all the privacy concerns with allowing 3rd parties to access some or all of this data. And we want to be sure that the Terms & Conditions protect the users data from being misused.
  2. We want to give out some example code
  3. We want to make sure our documentation is good

I’ve said “privacy concerns” so I expect some of you are worried straight away so I’ll expand on this and give a couple examples:

  1. Your Email address and your friends email addresses. Do you want a 3rd party to have these?. Eg. with Facebook connect the 3rd party site can email your friends but only through the facebook site (the 3rd party doesn’t get the addresses themselves) and only 100 emails can be sent at one time.
  2. Your list of social networks. Do you want eg. one social network to be able to know which other social networks you (or you and your friends) use?. Would it be enough to restrict this in the terms & conditions that the 3rd party signs to get access to the API?

Before going into more details about the privacy concerns I think that it’s best to understand what are the applications which will use this data. Here is my list:

  1. a stand alone app that the user controls such as an iPhone app or a “tweetdeck” for poken. On these the user has installed the application so it doesn’t matter if this application has access to all the data the user can see when he’s logged in to doyoupoken.com
  2. an application running at a 3rd party site (such as a social network) which displays Poken data
  3. a “mashup application” which is merging poken data with other data (such as GPS co-ordinates, calendar, friend lists) – we are sure that our community will come out with far more ideas than we can ever come up with ourselves.

It’s very clear that there aren’t many issues with “stand alone” apps having your poken data as they hold the data on your computer or phone. However with 3rd party sites there may be some issues. A lot of this comes down to understanding what the Poken data is:

  1. is it a “business card” which you accept is our there on the internet. It maybe that you accept that most of this information can be found out (eg. at google.com or zoominfo.com) and that you are responsible for managing the security of the information that you put on the different sites (facebook, linkedin, etc.).
  2. is it private information which is only available to people you’ve pokened with? And they are not free to redistribute it.

At Poken we have to take the lead in understanding this but we need to listen to our community. I think that the data is a mix of public and private information. Eg. your linkedin profile is public, your email address and mobile number are private, and your skype, direct office phone number, etc. are somewhere between private and public. But different people have different views on this. Plus their view can change over time. Plus different people have different abilities to understand the granularity of this data.

So the options for opening up API access are:

  1. keep this data open (wrong approach because of the reasons outlined above)
  2. keep this data closed (safe but not what most people want). This would mean that only Poken can create applications with this data.
  3. open up the data with controls.

Faced with these choices we’re heading down the path of “open up the data with controls” which is nice and simple until you think about how can this be presented in a way that all users understand it. Can’t we just hop on the Open Social & Portable Contacts community and use the same controls and presentation they have?. Yes and no. We have your info and your friends info which is data which is “Open Social” data (in fact we use the Open Social data schema internally in our application). But we have data which is not the same:

  1. the “poken events” of people connecting their pokens where timestamp (date and time) is recorded.

    Our API will present this “poken events” data in an Open Social compatible way so that the Open Social specification could be extended to include this as a “physical meeting event” or similar.

  2. The list of your social networks
  3. your phone number(s) and email address(es) etc.

In fact the most interesting things to use the API for will relate to “poken events” and the social network lists which is not Open Social data.

So in summary our challenges are

  1. deciding what the right controls are on the Poken data and the granularity to use for this
  2. presenting this in a way that is intuitive for all users

So that is background to how we are approaching the API. My next post will deal with some more concrete examples of data and API usage. Please comment!

Poken is the talk of SXSW conference!

Here is a small selection of some of the things we’ve been reading:

“Finally some gadget news to report at SXSW”

“Poken’s digital business cards take off” – Listen to Interview with Renate Nyborg

Just watch this for fun!

National Public Radio broadcast talks of the new trends at SXSW. In 2007 it was Twitter and now there’s Poken! “Poken in your pocket”

The Next next really cool thing. Like a Kindle for business cards

Japan takes off with Tokyo CGM Night; The attack of the Poken

Yesterday evening at the Tokoy CGM Night the attack of the Poken was the launch of Poken in Japan.
During this consumer generated content night there was a great audience of the most influential bloggers in Japan. The “Poken Girls” running about explaining how to use them were next to the introduction of course very successful! Be sure to check out other pictures of iMorpheus and the posting (Tokyo CGM Night Part III: The Attack of the Poken) of Steve Nagata.

Below two pictures of Danny Choo with Stéphane:

Danny Choo - Stéphane Doutriaux - They Poken

The power of social media

Poken up instead of thumbs up is what i wake up with and what i go to bed with :-). I’m amazed every day to see the enthusiasm and all the great response we get from people around the world loving Poken. I remember my first thought back in December when reading about Poken. The only thing i could think was: ‘What the **** is Poken?’. I started googling but i only got a suggestion if i was looking for Pokemon. NO, I am an adult and not into that…
I found it interesting and wanted to get my hands on one but in the Netherlands there was a serious shortage so I bought a 12-pack. I helpt building up the market in the Netherlands and now i am joining the team as head of business development and international sales. The team is great, full of energy, inspiring, international and i wake up everyday full of energy and although the days are long i go to bed full of energy :-).

The world is really connected, things have really changed if i bring back my memories of the first bubble. Sorry, let me introduce myself, my name is Ayman van Bregt and Google will tell you a lot but my favourite Poken is an edition that’s not yet in the stores so i will just shut up. Want to know more about me, try LinkedIN.

Anyway enough said, back to my title, the power of social media…. In December Poken did not have any hits on Google, now we are above 160 million. The buzz on Twitter is amazing and Youtube shows its power too…

The guys that made the video below are students in the Netherlands that got broadcasted on a Belgian tv-channel:


I love Lee LeFever and his videos of Common Craft but as of today a big Poken fanatic in New Zealand (Vaughan Rivett) made a great Poken in plain English, don’t you think? He only needs to work on his infographic skills 😉


Poken bridges offline networking and all that’s out there online and we are all passionate about that world. Renate in the UK recently joined too and although we have to miss her for some days, if you are going to SXSW so if you run in to her, the opening line is: ‘Do you poken?’ (check out Seesmic!)

Renate, enjoy the trip and keep us updated here please!

Poken time

Up until now we didn’t have an official blog. Instead we were posting news on our facebook group, emailing a few people and then our community was then spreading the word via blogs and twitter.

Since we launched in December 2008 things are moving faster and faster. We’ve gone from having a few prototypes to selling 60,000 Pokens in a couple of months. Pokens are all over the world (Africa, Asia, Europe, North/South America), people are doing more and more. And in response we’re expanding the poken team and keeping up our fast pace of innovation.  It’s hectic here and we call it  working in “Poken time”.

So here it is the official blog to keep track of all this. Welcome to “Poken time” 🙂