You don’t listen to music on your Walkman, so why are you still using exhibitor badge scanners?

One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.

Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More

Gamifying your event: Is Pokemon Go the right solution?

Pokemon go_StephaneThe next big thing in driving event engagement, or a fad that ultimately detracts from the experience? Poken CEO and founder Stephane Doutriaux was recently invited to share his insights and thoughts on the latest craze to take the world by storm, and what it may mean to the events industry. Here are just some of the Read More

Poken creates engagement at the Global Entrepreneurial Summit 2016

ges8President Obama, Mark Zuckerberg, and Elon Musk walk into a room. No this is not the set up for a bad joke, but rather just some of the prominent attendees at the Global Entrepreneurial Summit 2016. Held at Stanford University, California, over 1,600 individuals were selected to share their insights, expertise, and ideas on Read More

Growth of the Events Industry in The Middle East: Poken at The Middle East Event Show

Naomi Amoah

 

mees 3Just as with many industries in the Middle East, the event space has not escaped the exponential growth in interest and business that helps define the region. As an emerging force, there is a real sense of entrepreneurship and boldness from event planners and organizers, and a thirst for innovation. Events often have tight deadlines, large budgets, and when compared to some of the more traditional markets, less complex channels for Read More

Poken at Africa Development Week 2016: Facilitating Meaningful Engagement Across Cultural Lines

Naomi Amoah

Poken SurpriseWe live in a world where business, and indeed life is conducted in an increasingly multi-cultural arena. This certainly adds to the excitement and vibrancy of the events industry, though it also presents certain challenges. In April, Poken partnered with The United Nations to drive engagement at Africa Development Week 2016. Over one thousand attendees from almost 54 different countries and almost as many language groups, joined together to discuss Africa’s future and growth. Some of the most heated discussions, outside of the politics, revolved around Read More

Where experience matters- Poken, Quickmobile and Lumi team up to rock IMEX 2016

poken and qm busyColossal stands, minute details. Full schedules, empty stomachs. Late nights, early mornings. New insights and old friends. Even though it seems like an age ago, IMEX looms ever present in the minds of event profs, of all shapes and sizes.

So many participants responsible for so much budget. It’s a sure thing. So why jeopardize the exhibitor presence? Why not take the traditional route-the safe route? Read More

This is Marco

marco_play‘Being an event manager is easy. It’s like riding a bike. Except the bike is on fire. You’re on fire. Everything is on fire and you’re in hell’.

I discovered this colourful quote on a T-shirt being advertised in my side bar, when I was searching visa requirements and flights to Mongolia, 48 hours before I was expected to touch down in Ulaan Baatar. (Side note: Yes, Poken has been to Mongolia).

One of the defining characteristics of our industry, is how quickly best-laid plans can be shattered by small, last minute changes. And in turn, how quickly event professionals need to be able to evaluate and react. This is the stuff that drives real professionals and event companies. There is a large price though Read More

Case Study: GRA Employee Experience

 

GRA 1The GRA Employee Experience 2015 was an internal event for Johnson & Johnson Global Regulatory Affairs, taking place from October 12th-16th October. 700 employees from all over the world gathered in Chicago for the 4day event.

The GRA Employee Experience had three primary objectives. Firstly, to encourage networking and strengthen the relationships within the JnJ organization.  Secondly, to nurture the professional development of employees through sessions and workshops. Finally, JnJ wanted the event to be as ecologically friendly as possible, minimizing the amount of printed collateral that would go to waste. Read More

Digital Q&A and Participant Surveys – JTI Case study

By Sandra Quaglia

 

Brand Activation reg badges1In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.

When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More

Match making and meeting scheduling at CONNECTA

connecta(Click here for the video case study)

 

In September of 2015, hundreds of business professionals came together to do business, convened as part of the CONNECTA event, by the  Convention Bureau of Catalunya, Spain. The objective: Make business transactions happen.

Catalunya, the wealthiest state in Spain, is home of one of the world’s most visited cities: Barcelona.  Rich with cultural heritage sites, great food, and fantastic venues to host events, Barcelona attracts thousands of business Read More