World Trade Organization Saves 19 Trees, and Counting, using Poken

Starting with its flagship Public Forum event, the WTO is using Poken to boost networking opportunities amongst its members through targeted engagement, and is providing touch-based digital document collection and touch-based voting.

Collecting Conference Session Slide Decks


  • 160’000 pages of printed paper saved through digital collecting
  • 44’900 contact exchanges
  • Networking boosted across cultural and professional boundaries through targeted incentives powered by Poken’s gaming engine
  • 13’600 documents, reports, and votes cast “with a touch”, allowing instant metrics to help enhance event activities
  • Green Metric: 19 trees saved

The client

The World Trade Organization (WTO) is an international organization helping member states manage trade problems by implementing global rules that guarantee a smooth trade flow.

Over the past few years, the WTO established the WTO Public Forum as a major event Read More

Intel goes paperless, using Poken's NFC "touch" for voting and data exchange at events

Intel media distributed using poken’s NFC tags

Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens,  Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs.   Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.

Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.

Touch and Glow to collect digital media

Android developers, who accounted for a large portion of the more than 50’000 visitors,  could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.

Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.


Inside the seminar rooms, poster boards with five tags on each were set up, labled  “okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.

The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers. Read More

How to create interactive Association events.

Professional Associations play an important role in many industries. The events organized by these organizations provide great opportunities for networking and developing new skills.

The American Association of Cosmetology Schools (AACS) is a national non-profit association dedicated to developing cosmetology, beauty and wellness as a career of choice through the professional education of beauty students, beauty educators and beauty school owners/administrators.

The association specializes in updating its members with information about new teaching methods and current industry trends through a series of seminars, conferences and conventions held throughout the year.

In this years’ Spring Operations Conference, AACS partnered with Poken to create a dynamic networking environment, and an interactive experience for participants through the distribution of digital content offline. Equipped with poken devices, all 530 event participants could digitally exchange their contact details with other Association members, and collect from pokenTAGS session handouts, power point presentations, and information about products being exhibited at the conference.

The success of the event was confirmed by the 62,000+ poken interactions registered between participants, the 13,000+ digital materials collected from pokenTAGS, and the feedback survey implemented by AACS, which revealed that 98% of respondents loved or liked the “Poken experience” at the event.

To discover how Poken can help you create interactive and dynamic events, visit our new site:

E.X.C.I.T.E. Awards recognize Poken's innovation in the event industry.

Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.

Our touch-marketing platform and NFC+ products were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.

Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.

As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.

A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.

This prize gives our team even more motivation to continue developing products and solutions to create engaging experiences for event participants, and provide return on investment to organizers and sponsors.

You can find the complete list of winners for the 2012 E.X.C.I.T.E. Awards here.

Poken announces exclusive UK partnership with event supplier Smart AV.

Event supplier Smart AV has partnered with Poken to offer our touch-based solutions for events and tradeshows in the UK.

Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology, and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.

Established in 2005, Smart AV UK is an Audio Visual, IT and interactive supplier to some of the World’s most prestigious exhibitions, conferences and events. The company works in partnership with Associations, Charities, Exhibition Organizers, Stand Builders and Design Agencies around the globe.

Its forward thinking attitude towards innovation, and its highly respected reputation within the exhibition, conference, and events marketplace makes Smart AV Poken’s ideal UK partner.

Meet us at IMEX 2012, in Frankfurt.

Once again, the Poken team will be present at IMEX, the essential worldwide exhibition for incentive travel, meetings and events, taking place in Frankfurt, from May 22th to 24th.

With more than 3,700 hosted buyers and 3,500 exhibitors from 157 countries (representing national tourist offices, major hotel groups, airlines and destination management companies), IMEX is THE place to be!

Poken will be showcasing its touch-marketing platform and NFC+ products. Discover how you can revolutionize your events with our innovative and simple solutions to generate high quality leads, get unprecedented insight into people’s interests, and boost networking between participants.

Meet us at the Tech Tap village, Halle 8 of the Messe Frankfurt, to get a FREE Poken. You won’t miss us. Our booth is all GREEN!

See you there!

Experience Poken's touch-marketing platform in London.

Poken is the technology sponsor of the “Meetings Innovator London Summit”. The one-day encounter will showcase new interactive technologies for events, as well as provide useful insight about the future of the industry.

It’s a great opportunity for meeting technology decision makers, top executives and event planners to experience the latest innovation in action, including Poken’s touch-marketing platform and the Poken Media Wall.

Access to senior level executives and attendees from the world’s top companies, who are at the forefront of shaping the future of the event industry.

Panel discussions with recognized thought leaders on the latest technologies, shaping tomorrow’s events today. Sharing ideas and best practices to keep you up to date on industry changes, and how to create and run more successful events.

Strictly limited vendor involvement to maintain a laser focus on participating, networking, learning and living an interactive experience that may change your entire mindset about how you run your future events.

Pre-Register now for free to attend the “Meetings Innovator London Summit” on Thursday 7th June (British Library Conference Centre).

Why is Poken the leading Content Management System for NFC?

By Stéphane Doutriaux, Founder & CPO, Poken.

In the past few years a number of Startups have successfully grown new low-cost SaaS offerings that are disrupting the market. Old-timers like IBM (FileNet), EMC (Documentum), Microsoft (SharePoint) are facing new competition from the likes of Alfresco,, Egnyte, Dropbox, etc. These traditionally hardware-intensive services have successfully moved to the cloud, and achieved the scalability and reliability expected from the toughest enterprise customers.

This reflects an emerging trend that hardware be associated with a service – an attempt at making complex technology disappear, in favor of simple and clean configuration interfaces. Such an evolution puts powerful technologies in the hands of more people, increasing opportunities and overall business growth.

When will NFC finally hit the market?

People often ask of NFC “When will it finally hit the market”? A question whose answer is not straightforward, as Near Field Communication is a technology that, without being associated with a service, does not provide utility in itself. Following the trend driven by cloud computing, only recently have end-to-end solutions started appearing, using NFC as part of new and exciting value propositions.

Poken is leading the way with an end-to-end platform that combines cloud-based services that manage content, devices that help integrate users and function, and mobile UIs that extend the reach and manageability of it all. NFC is a small yet powerful piece that sits in the middle, providing the soul of a full-featured touch-based experience.

We refer to Poken’s offering as a “Content Management System, for NFC”. How can Poken’s platform be characterized? What is the role of a CMS in deploying touch-based services? And How has Poken overcome the market challenges inherent to NFC, to achieve its lead?

Read on for answers.

Read More

Prepare your business for the NFC revolution.

NFC is a growing component of mobile marketing and lead generation. The technology creates innovative possibilities for advertisers and brands to engage their customers in new and exciting ways. But very few industry professionals understand what NFC really is and how the technology can be implemented.

The NFC Bootcamp is a hands-on NFC training designed to help retailers, brands and marketing agencies gain insight into the marketing capabilities of NFC, expand reach of campaigns, and drive sales. Being offered regularly in different cities around the globe, the course has brought together many of the leading technology businesses involved in the creation of the NFC ecosystem.

Touch-Marketing Kit

Those who sign up for the Atlanta, London or New York sessions will have the opportunity to meet Stephane Doutriaux, Poken’s founder. During the boot camp, you will be trained to create a touch-marketing campaign using our Partner Tools.

You will also be given the opportunity to pass our Poken Apprentice certification, walking away with a complete touch-marketing kit, which includes tags, pokens, smart posters, and free access to our Partner Hub.

If you are interested in joining the NFC Bootcamp, which includes a full half-day of hands-on touch marketing campaign creation using the Poken platform, refer to


An exciting new phase begins for Poken.

Poken has been pioneering the use of NFC+ devices and mobile applications to create the world’s first “touch” based marketing platform – which it sees as the next frontier in the delivery of complete end-to-end customer experiences for events, promotions and tradeshows.

Our revolutionary marketing solutions have been recently recognized by the World Mobile Congress, where the Poken team won “Best Innovation in Mobile Advertising”, beating six other nominees, including Google Wallet and innovations by other big names from the mobile industry.

Sri Chilukuri - Poken's new CEO

With increasing traction worldwide for our “touch” based marketing business model, along with a successful $2m fundraising, Poken has hired a new “growth stage” CEO, Sri Chilukuri, who will lead the company into the next phase of its development. A long-time Silicon Valley native, Sri spent 10 years at Adobe as a GM, then enjoyed stops at VA Linux, and Xerox before starting Content Circles, which was sold to Skype last June. Jeff Heywood, another Silicon Valley veteran, is also joining Poken as CFO.

Poken’s founder and current CEO, Stéphane Doutriaux, remains with the company as Chief Technology Officer and will head up Poken’s innovation centers in Product and Engineering.

Additionally, on April 1st, Poken will move its headquarters to Palo Alto, California. The new senior management team will help structure and accelerate growth in the US market, while addressing the needs of large industry partners, such as Standard Register Healthcare, Microsoft, Nokia and PWC.

Poken is proud to officially welcome Sri and Jeff. Their addition to the team marks the beginning of an exciting new phase for our business.

High four!