Case Study: Real time meetings tracking at US Department of Veteran Affair’s National Veterans Small Business Engagement

Screen Shot 2015-01-29 at 20.04.19The US Department of Veteran Affair’s National Veterans Small Business Engagement is an annual 3-day event that aims to bring together veteran owned companies, and government procurement decision makers. Over 3,800 participants met in Atlanta, from the 9th to the 11th December 2014 for the event. The US Department of Veteran Affairs had the challenge of bringing the most value to the veteran owned small businesses, in terms of providing quality leads and meetings and making the time at the event as effective as possible for all the senior government officials.

Before arriving in Atlanta, attendees were encouraged to use an online match making tool to find the best matches to their business needs. They were then guided through an automated process helping them schedule relevant business meetings. Each attendee could walk away with a personal event agenda, filled with targeted sessions and meetings.
Screen Shot 2015-01-29 at 20.03.03To monitor meeting attendance in real-time, Poken deployed over 300 real-time Touchpoints, a small device placed at every meeting space. Each attendee was issued a Poken USB device along with their badge at arrival, so that they could check into every meeting by touching it to the real-time Touchpoint. This information was then sent instantly to a control room, and monitored with an automated process. Email and text reminders were sent to meetings attendees 20 minutes before each meeting. A call-centre was set up to issue personal reminders to people running late and when necessary, meetings were rescheduled on-the-fly.

 

“This is the easiest event that I have ever attended for a trade show. In terms of managing time and getting with the right key decision makers. I think it kept people on track, making the best out of their time.”

Lisa Fair, Event Attendee

 

Screen Shot 2015-01-29 at 20.03.59To add further value, the personal Poken USB devices enabled attendees to network and share digital contact information; maximizing their lead generation and retrieval processes.

 

“With the Poken device, you can capture whatever information you want, so you have control. You are not being pushed to any section of the event. So it allows you to have control of your event.”

Jeff Vigil, CEO my Business Matches

 

The Results

  • Over 2,500 meetings and sessions tracked over 3 days.
  • Over 200,000 networking connections made.
  • In excess of 42,000 digital documents collected, saving an impressive amount of paper waste.

Check out the video case study at

http://youtu.be/c1HTNEmovE4?list=UUEsUmZeSE6XQ_pbKVKfQeIQ

One comment on “Case Study: Real time meetings tracking at US Department of Veteran Affair’s National Veterans Small Business Engagement

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