The term NFC may sound very technical, but the technology itself is very simple to understand and easy to use. It stands for Near Field Communication, a secure way to establish a high-speed wireless connection between two devices by simply touching them.
The technology enables encrypted data exchange that makes sharing of information more intuitive and interactive. No manual configurations are necessary to identify the two devices. The connection between them is automatically established with a simple touch.
NFC is not a new technology. It has been around for a few years, but it was not until recently that businesses have been unveiling all it’s potential, using it to differentiate their brands, to distribute rich media information offline and engage potential customers in interactive experiences.
Poken app will come pre-installed in most Nokia’s NFC-enabled phones.
Nokia led the way back in 2006, creating the first mobile phone to use NFC. Recognizing our leadership in the deployment of NFC solutions, Nokia partnered with Poken to bring into the mainstream some of the benefits of the technology to our everyday lives. To achieve that, most NFC-enabled Nokia phones will come with the pokenMOBILE App pre-installed.
People can use the app to create their social business card and instantly swop all their contact details and social network profiles with one simple touch.
It can also be used to collect rich media offline, such as digital discount vouchers, promotional coupons and multimedia information about products and shops. All that is displayed in real-time on the phone screen.
Poken is being featured in Nokia’s 701 marketing campaign.
Acknowledging all the benefits our application will bring to users, Nokia decided to feature the Poken app on all marketing collaterals for the launch of the new 701 phones in Turkey, including television ads, billboards, online banners, magazine and newspaper ads.
To support this major launch, we created a website in turkish with information about our products and business solutions, along with a promotional campaign to motivate people to invite their friends to download the pokenMOBILE app. Participants will get in a draw to win a Nokia Prize Package, that includes Nokia Play 360° NFC Speakers, Nokia Bluetooth Stereo Headset BH-905 and Nokia Speakerphone HF-310.
Over the years, Poken has been deploying NFC to help corporate customers to enhance networking experience at events, distribute rich media offline and generate high quality leads.
Now, with pokenMOBILE coming pre-installed in all NFC-enabled Nokia phones, we are starting to make the benefits of the technology available to the consumer market, enabling a more intuitive way for people to interact with the world.