Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens, Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs. Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.
Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.
Android developers, who accounted for a large portion of the more than 50’000 visitors, could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.
Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.
Inside the seminar rooms, poster boards with five tags on each were set up, labled “okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.
The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers.
Data from the tags and pokens was tabulated so that the top networker received a prize, as well as the best presenter elected by numbers from the highest-scoring seminar.
Poken’s fun “touch and glow” networking was used to its full potential to help participants mingle: Fun caps were given to professionals of similar roles so, for example, “Rock Stars” could meet other “Rock Stars” from other branches and have instant rapport. In addition, Intel set up bars during a networking night, and each bar was assigned to a single cap; all the “Rock Stars” could find their bar under the “Rock Star” sign and drink together. The whole “cap-represents-role” idea was a hit.
Intel and Poken
For Intel, security was a major concern – leading to an audit of Poken’s processes and data management systems. We are proud that Intel has selected Poken as a supplier of event technologies and content management services, giving us the opportunity to continue delivering successfully to this prized customer.