Poken and Nokia are leading the way to make the benefits of NFC mainstream.

The term NFC may sound very technical, but the technology itself is very simple to understand and easy to use. It stands for Near Field Communication, a secure way to establish a high-speed wireless connection between two devices by simply touching them.

The technology enables encrypted data exchange that makes sharing of information more intuitive and interactive. No manual configurations are necessary to identify the two devices. The connection between them is automatically established with a simple touch.

NFC is not a new technology. It has been around for a few years, but it was not until recently that businesses have been unveiling all it’s potential, using it to differentiate their brands, to distribute rich media information offline and engage potential customers in interactive experiences.

 

Poken app will come pre-installed in most Nokia’s NFC-enabled phones.

Nokia led the way back in 2006, creating the first mobile phone to use NFC. Recognizing our leadership in the deployment of NFC solutions, Nokia partnered with Poken to bring into the mainstream some of the benefits of the technology to our everyday lives. To achieve that, most NFC-enabled Nokia phones will come with the pokenMOBILE App pre-installed.

People can use the app to create their social business card and instantly swop all their contact details and social network profiles with one simple touch.

It can also be used to collect rich media offline, such as digital discount vouchers, promotional coupons and multimedia information about products and shops. All that is displayed in real-time on the phone screen.

 

Poken is being featured in Nokia’s 701 marketing campaign.

Acknowledging all the benefits our application will bring to users, Nokia decided to feature the Poken app on all marketing collaterals for the launch of the new 701 phones in Turkey, including television ads, billboards, online banners, magazine and newspaper ads.

To support this major launch, we created a website in turkish with information about our products and business solutions, along with a promotional campaign to motivate people to invite their friends to download the pokenMOBILE app. Participants will get in a draw to win a Nokia Prize Package, that includes Nokia Play 360° NFC Speakers, Nokia Bluetooth Stereo Headset BH-905 and Nokia Speakerphone HF-310.

Over the years, Poken has been deploying NFC to help corporate customers to enhance networking experience at events, distribute rich media offline and generate high quality leads.

Now, with pokenMOBILE coming pre-installed in all NFC-enabled Nokia phones, we are starting to make the benefits of the technology available to the consumer market, enabling a more intuitive way for people to interact with the world.

9 comments on “Poken and Nokia are leading the way to make the benefits of NFC mainstream.

  • s
    sebastian says:

    so when will the NFC-capable version of pokenMOBILE be available for symbian!? the current one still uses the proximity sensor…

    besides, I thought it would actually be included in NFC phones starting with Symbian Anna… now Belle didn’t include it, so it will come with Carla next year!?

    and concerning the new pokenSPARKs: can they read and store *any* NDEF-formatted tag (e.g. Mifare) without a phone, or just proprietary pokenTAGs?

    Reply
  • cp

    nfc phones and poken devices are really cool! Im testing right now the app for nokia n9 its just awesome, nokia is connecting people but poken is touching people hi 4 from caracas

    Reply
  • C
    Carole says:

    Dear Sebastian

    The pokenMOBILE for Symbian has always supported NFC as well as proximity on Symbian Anna and Belle. If you are only experiencing the capability on one, then there is something else that needs to be addressed.

    Nokia is pre-installing Poken on selected phones globally. You can download the current version via the Ovi Store. There’s also a new version being testing currently and will be available in a week or so. A good example is for Nokia Turkey where poken is one of the featured apps in their launch campaign for the 701.

    The pokens (spark, pulse, and tag) cannot be used as NFC reader, they can only communicate with other poken devices but can be read by a NFC phone or a NFC reader!

    Feel free to contact support.poken.com for additional questions,

    The poken Team

    Reply
    • s
      sebastian says:

      Carole :
      The pokenMOBILE for Symbian has always supported NFC as well as proximity on Symbian Anna and Belle.

      thanks, so maybe it was just because I have only one poken account, and was not logged in on the other device. (however, the proximity sensor will be recognized even if the poken application is not running on the device; but there’s not even an error when trying nfc)

      so what about the actual hardware of the pokenTAGs then, I guess they are passive, but can be read by both nfc phones and poken devices (spark/pulse)!?

      Reply
    • I
      Ilona says:

      tell ban update nokia N8 to sbymian anna is:1/ downlaod nokia ovisuite v 3.1.1.85 install it in your computer2/conect your nokia N8 with USB3/go to settings/connectivity/USB/Nokia Ovi Suite4/open nokia ovisuite and press tools/software update5/wait for run Note: it requier conecting to internet and do not diconect USB with Your phone when update.

      Reply
  • H
    Henk says:

    I tried to find the Poken App for my Android tablet, but I can’t find it anywhere. Not in de Android Market and not at the website of Poken. How can I download the Poken App for my mobile tablet, so that I can ‘poken’ with the funny poken?

    Reply
  • h

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    I’m going to highly recommend this site!

    Reply
  • M
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    Reply

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