Poken and Standard Register join forces to improve communication in the healthcare industry.

Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.

Together with Standard Register Healthcare Poken will provide healthcare marketers with a leading-edge suite of interactive and touch-based marketing tools to manage the communities built around their businesses.

“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.

To read more about this announcement, please check out our press center !

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