Poken takes green to the extreme with its Give-Back model: Roche`s vangarDIA 2014 (with Spanish Translation)

img_8293Everyone likes to go green, but some clients are really pushing the recycled bio-paper envelope. And we at Poken are loving it.

From June 24th to 26th, Roche chose the Poken Digital Event Platform to power its vanguarDIA conference at the World Trade Centre, Mexico City.  For this event, Roche had opted for Poken’s `Give-back model`, where poken devices are issued to event attendees to network and collect information digitally, and then returned for recycling at the conclusion of the event. This not only reduces costs for organizers, but makes for an even more environmentally friendly event. This was the first time we had been involved with vangarDIA and also the first Poken experience for many of the people in attendance.

As visitors registered on the first day, they were issued with badges and pokens, and were explained how the Poken platform could help them get the most out of their event experience. A lot of guests initially seemed to have reservations about going fully digital. They found it hard to believe that it could be so easy, and could truly replace the traditional printouts they were so used to.   But as they discovered features such as the map, agenda and Touch Points, they were quickly won over. A lot of people were swayed by the convenience of not having to carry around a lot of heavy printed material; and they loved being able to see which items had been collected in their time lines.

img_8294Over several days, guests networked, collected all their brochures and magazines digitally, and engaged with the materiel provided in the event web portal. In the end, it was hard to judge whether guests or exhibitors were the happiest: Both kept asking for more and commented that they hoped to see Poken’s Green Event Platform used in their other events.

Visitors returned their pokens and kept all their new contacts and information, leading to the greenest of green events. We are very proud to have been involved in the success of vangarDIA, and event more proud of bringing the world of Poken and our “touch to collect” event tools to a whole new group of people.

Poken toma el verde al extremo con su modelo renta en Roche vangarDIA 2014

Del 24 al 26 de junio en el WTC de la ciudad de México, Roche eligió hacer de su congreso “vanguarDIA ROCHE” un evento con plataforma digital Poken. Para este evento Roche optó por un “modelo de renta”, en donde los dispositivos Poken se prestan a los asistentes al evento para establecer contactos y recolectar información de forma digital, luego, al terminar el evento los asistentes regresaban el Poken para ser reciclado. Esto no solo reduce los costos para los organizadores sino que hace un evento aún mas ecológico y amigable al ambiente. Esta es la primera vez que hemos participado con Roche vangarDIA y también la primera experiencia de Poken para muchas de las personas que asistieron.

img_8303Como visitantes registrados en el primer día, que fueron emitidos con gafetes previamente impresos y Pokens, y se les explicó cómo la plataforma Poken podría ayudarles a sacar el máximo provecho de su experiencia en el evento. Una gran cantidad de invitados ya contaban inicialmente con registros digitales. Les resultaba difícil creer que pudiera ser tan fácil, y realmente podría reemplazar las impresiones tradicionales a las que están tan acostumbrados. Pero a medida que descubren las ventajas con las que cuentan como el mapa, agenda y puntos de contacto. Un montón de gente se dejo llevar por la comodidad de no tener que llevar una gran cantidad de materiales impresos muy pesados; y les encantó el poder ver qué elementos se habían recolectado en sus líneas de tiempo.

Después de varios días, tanto clientes como visitantes conectados, una vez recolectados todos sus folletos y revistas de forma digital y ya involucrados con el material proporcionado en el portal web del evento. Al final, era difícil juzgar quiénes fueron los mas satisfechos si los invitados o expositors pues ambos pedían informes para saber cómo podían hacer ellos para contratar el servicio y se implementara la plataforma ecológica de Poken para sus eventos.

Los visitantes regresaron su Poken y se que quedaron con la información que recolectaron haciendo de éste, uno de los eventos leading más ecológico. Estamos muy orgullosos de haber sido participes en el exitoso congreso Roche vanguarDIA y aún mas orgullosos de traer el mundo de Poken “toca y recolecta” con todas nuestras herramientas para eventos a un Nuevo grupo de personas.

One comment on “Poken takes green to the extreme with its Give-Back model: Roche`s vangarDIA 2014 (with Spanish Translation)

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