UFI selects Poken by GES as global digital partner

ufi-wall-1UFI – the Global Association of the Exhibition Industry has chosen Poken by GES as its global digital partner to drive attendee engagement at its events in 2018.

Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held this year Read More

AbbVie Case Study: Creating Engagement and Lead Generation for Tradeshow Exhibitors


Naomi Amoah

Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.

Read More

Visit Poken at EIBTM: Showcasing touch-marketing tools for paperless events

EIBTM, the leading global trade-show for the meetings, incentives & events industry, will be held in Barcelona from November 27th to the 29th.

Once again, Poken will be present, and we aim to maintain our reputation as the most sought-after booth in the Technology Village.  We will be demoing our unrivaled lead generation & event networking tools, and our staff will be available to answer any questions about the new frontier in digital events & trade shows: Touch marketing. Explore digital voting, document collection & more as we share with you our latest customer success stories, helping events & trade-shows go paperless, and generate the best leads and metrics they’ve ever seen

Try the Poken mobile app
Come to our booth to get the full “touch and collect” experience with our NFC-compatbile devices, tags, andour mobile apps. Everything you collect at our booth will be accessible in your timeline, so that you can review it online, on your phone or in your web account, and spread it to your peers. Download our new mobile app ahead of the show, and regardless of network coverage at the event, you will be able to collect digital information at any booth that uses QR codes. Everything will be neatly stored, in your poken account, for browsing when you get home.

Take part in the experience!
EIBTM offers outstanding opportunities to learn about the latest cutting-edge technologies and services available to enhance your events. Poken will be featured in the Future Event Experience providing subject matter expertise on how Touch Marketing is transforming the event industry.

We are happy to welcome you at the Poken booth (N185).

Poken team and our partners will be available to show you how to generate high quality leads and get unprecedented insights into your participants’ interests, at your next event.
If you would like to take an appointment, feel free to contact us.

“Yeah, well. The Dude abides.” And the Pokenauts go bowling.

In honor of The Dude and the Poken team’s achievements of 2009, the Pokenauts of Lausanne went bowling. When you get an eclectic mix of people with a mish-mash of bowling talent you inevitably end up with an evening of highly entertaining moments, new concepts, and certainly, loads of laughs.

And, with awards like “Best style, which had no apparent effect on her score”, “Players most likely to be using performance enhancing substances,” and “Most strikes visibly aided by pin-setting machine,” there was something for everyone.

The team winner, by two points, was the Maudes.  It’s ok, the Donnys, the Dudes, and the Sobchaks had other good qualities…

And, lest we forget, the winner of “Most unique yet suprisingly effective style” was Gabriel. See the video below.

Read More

Poken wins Swiss ICT "Newcomer" Award

Poken has won the Swiss ICT “Newcomer” Award for 2009!

The Swiss internet and tech community is a lot like like Switzerland itself: small, diverse, intense and filled with global talents in all fields. So, it feels pretty darn good to be recognized in this growing economy and industry sector- according to the NY times, Switzerland has now passed the US as the most competitive business environment on earth. We’ll let you agree, ponder, or debate that face with the fine folks over in new york, but in the meantime, we’re gonna bask in the glow of this one a little bit.

Read More

Something New Around Here – Intro the PokenHUB

Hi denizens of the Pokenverse! Greetings and salutations as the spider once said (or wrote in her web).

It would be a bit of an understatement to point out that we’ve spiffed things up around here at poken.com.  We’ve overhauled the marketing section of the site- new content, new pretty pictures, new fan interactions. Our goal was to make sure y’all knew Poken was about you.  We want to rotate in and out new stories, photos, experiences and Poken fan fun, so please let us know about any of that stuff.

Read More

Sex Up Your Poken Card

Creativity + Poken = Awesome!

Some of you have been posting your custom poken cards online.  This is COOL!

My  favourite collection right now is called Festival Kids by a bunch of Japanese cool kids. They’ve created an entire series of classic, degital, analog, photo, and minimal designs to download. Yay!

The festival kids even created a Photo ID maker so you can easily add your photo to one of their amazing cards. Here is a taster…

poken card + social networking icons
poken card + social networking icons

Read More

Poken API philosophy

At Poken we’ve been discussing the idea of accessing poken data via APIs inside Poken and with some of our community for a while. In theory it’s easy to do – in fact we already have an API working together with access via OAuth which we are using for testing internally at Poken.

However there are 3 things we want to get right before we open up access to our community to use the API:

  1. We want to make sure that we’ve addressed all the privacy concerns with allowing 3rd parties to access some or all of this data. And we want to be sure that the Terms & Conditions protect the users data from being misused.
  2. We want to give out some example code
  3. We want to make sure our documentation is good

I’ve said “privacy concerns” so I expect some of you are worried straight away so I’ll expand on this and give a couple examples:

  1. Your Email address and your friends email addresses. Do you want a 3rd party to have these?. Eg. with Facebook connect the 3rd party site can email your friends but only through the facebook site (the 3rd party doesn’t get the addresses themselves) and only 100 emails can be sent at one time.
  2. Your list of social networks. Do you want eg. one social network to be able to know which other social networks you (or you and your friends) use?. Would it be enough to restrict this in the terms & conditions that the 3rd party signs to get access to the API?

Before going into more details about the privacy concerns I think that it’s best to understand what are the applications which will use this data. Here is my list:

  1. a stand alone app that the user controls such as an iPhone app or a “tweetdeck” for poken. On these the user has installed the application so it doesn’t matter if this application has access to all the data the user can see when he’s logged in to doyoupoken.com
  2. an application running at a 3rd party site (such as a social network) which displays Poken data
  3. a “mashup application” which is merging poken data with other data (such as GPS co-ordinates, calendar, friend lists) – we are sure that our community will come out with far more ideas than we can ever come up with ourselves.

It’s very clear that there aren’t many issues with “stand alone” apps having your poken data as they hold the data on your computer or phone. However with 3rd party sites there may be some issues. A lot of this comes down to understanding what the Poken data is:

  1. is it a “business card” which you accept is our there on the internet. It maybe that you accept that most of this information can be found out (eg. at google.com or zoominfo.com) and that you are responsible for managing the security of the information that you put on the different sites (facebook, linkedin, etc.).
  2. is it private information which is only available to people you’ve pokened with? And they are not free to redistribute it.

At Poken we have to take the lead in understanding this but we need to listen to our community. I think that the data is a mix of public and private information. Eg. your linkedin profile is public, your email address and mobile number are private, and your skype, direct office phone number, etc. are somewhere between private and public. But different people have different views on this. Plus their view can change over time. Plus different people have different abilities to understand the granularity of this data.

So the options for opening up API access are:

  1. keep this data open (wrong approach because of the reasons outlined above)
  2. keep this data closed (safe but not what most people want). This would mean that only Poken can create applications with this data.
  3. open up the data with controls.

Faced with these choices we’re heading down the path of “open up the data with controls” which is nice and simple until you think about how can this be presented in a way that all users understand it. Can’t we just hop on the Open Social & Portable Contacts community and use the same controls and presentation they have?. Yes and no. We have your info and your friends info which is data which is “Open Social” data (in fact we use the Open Social data schema internally in our application). But we have data which is not the same:

  1. the “poken events” of people connecting their pokens where timestamp (date and time) is recorded.

    Our API will present this “poken events” data in an Open Social compatible way so that the Open Social specification could be extended to include this as a “physical meeting event” or similar.

  2. The list of your social networks
  3. your phone number(s) and email address(es) etc.

In fact the most interesting things to use the API for will relate to “poken events” and the social network lists which is not Open Social data.

So in summary our challenges are

  1. deciding what the right controls are on the Poken data and the granularity to use for this
  2. presenting this in a way that is intuitive for all users

So that is background to how we are approaching the API. My next post will deal with some more concrete examples of data and API usage. Please comment!