Case Study: GRA Employee Experience

 

GRA 1The GRA Employee Experience 2015 was an internal event for Johnson & Johnson Global Regulatory Affairs, taking place from October 12th-16th October. 700 employees from all over the world gathered in Chicago for the 4day event.

The GRA Employee Experience had three primary objectives. Firstly, to encourage networking and strengthen the relationships within the JnJ organization.  Secondly, to nurture the professional development of employees through sessions and workshops. Finally, JnJ wanted the event to be as ecologically friendly as possible, minimizing the amount of printed collateral that would go to waste. Read More

Visit Poken at EIBTM: Showcasing touch-marketing tools for paperless events

EIBTM, the leading global trade-show for the meetings, incentives & events industry, will be held in Barcelona from November 27th to the 29th.

Once again, Poken will be present, and we aim to maintain our reputation as the most sought-after booth in the Technology Village.  We will be demoing our unrivaled lead generation & event networking tools, and our staff will be available to answer any questions about the new frontier in digital events & trade shows: Touch marketing. Explore digital voting, document collection & more as we share with you our latest customer success stories, helping events & trade-shows go paperless, and generate the best leads and metrics they’ve ever seen

Try the Poken mobile app
Come to our booth to get the full “touch and collect” experience with our NFC-compatbile devices, tags, andour mobile apps. Everything you collect at our booth will be accessible in your timeline, so that you can review it online, on your phone or in your web account, and spread it to your peers. Download our new mobile app ahead of the show, and regardless of network coverage at the event, you will be able to collect digital information at any booth that uses QR codes. Everything will be neatly stored, in your poken account, for browsing when you get home.

Take part in the experience!
EIBTM offers outstanding opportunities to learn about the latest cutting-edge technologies and services available to enhance your events. Poken will be featured in the Future Event Experience providing subject matter expertise on how Touch Marketing is transforming the event industry.

We are happy to welcome you at the Poken booth (N185).

Poken team and our partners will be available to show you how to generate high quality leads and get unprecedented insights into your participants’ interests, at your next event.
If you would like to take an appointment, feel free to contact us.

Intel goes paperless, using Poken's NFC "touch" for voting and data exchange at events

Intel media distributed using poken’s NFC tags

Intel’s IMEC 2012 event was all about numbers: By going paperless using NFC tags and pokens,  Intel’s flyers and other documents were collected more than 62,000 times, and participants exchanged 28,000 business cards digitally – saving more than 8 trees (on average a tree generates 8,500 sheets of paper) and all the associated bleaching, printing, and transportation costs.   Visitors also submitted more than 10,500 votes in surveys set up for instant feedback, by touching 232 tags.

Intel’s use of NFC, in conjunction with Poken’s content management platform, started at Mobile World Congress 2012.

Touch and Glow to collect digital media

Android developers, who accounted for a large portion of the more than 50’000 visitors,  could collect content placed on tags, linking Intel’s various booths to other activities in Barcelona, such as Intel branded bus tours and life-sized Android characters circulating around the venue.

Held at the Anaheim Marriott from September 9-12, the Intel International Manufacturing Exellence Conference brought attendees from every country where Intel has manufacturing plants. Those attendees networked and attend top-secret seminars about Intel procedures and research.

Voting

Inside the seminar rooms, poster boards with five tags on each were set up, labled  “okay”, “good”, “very good”, “excellent” and “amazing”. Attendees were told to tap their Pokens on the star that best represented their opinion of the seminar. Attendees also voted via more than 70 Tags for their favorite exhibits.

The Tag voting system would yield more than 10,500 votes, far surpassing previous years’ totals of less than 1,000 votes, according to show organizers. Read More