You don’t listen to music on your Walkman, so why are you still using exhibitor badge scanners?

One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.

Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More

This is Marco

marco_play‘Being an event manager is easy. It’s like riding a bike. Except the bike is on fire. You’re on fire. Everything is on fire and you’re in hell’.

I discovered this colourful quote on a T-shirt being advertised in my side bar, when I was searching visa requirements and flights to Mongolia, 48 hours before I was expected to touch down in Ulaan Baatar. (Side note: Yes, Poken has been to Mongolia).

One of the defining characteristics of our industry, is how quickly best-laid plans can be shattered by small, last minute changes. And in turn, how quickly event professionals need to be able to evaluate and react. This is the stuff that drives real professionals and event companies. There is a large price though Read More