UFI selects Poken by GES as global digital partner

ufi-wall-1UFI – the Global Association of the Exhibition Industry has chosen Poken by GES as its global digital partner to drive attendee engagement at its events in 2018.

Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held this year Read More

Visit and Poken by GES win big at Event Tech Awards

et-awards-not-davidLeading event registration, engagement and intelligence technology products, Visit and Poken, both claimed silverware at the prestigious 2017 Event Technology Awards.

The awards night, in partnership with Event Tech Live, was held this year at Troxy, London. In its fifth straight year, the awards shine a light on event technology giants and start-ups that are making waves Read More

Poken’s Stephane Doutriaux on gamification and the future of engagement

sd-interviewStephane Doutriaux, ‎Group Commercial Director at Poken, recently spoke with the Meeting Design Institute, and shared his insights about gamification and how incentivizing behaviour creates value in a fun and non-obtrusive way.

At the forefront of this is Poken. But Poken is much more than a tool chest for driving networking and engagement. Read More

AbbVie Case Study: Creating Engagement and Lead Generation for Tradeshow Exhibitors

eadv-2016

Naomi Amoah

Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.

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You don’t listen to music on your Walkman, so why are you still using exhibitor badge scanners?

One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.

Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More

Gamifying your event: Is Pokemon Go the right solution?

Pokemon go_StephaneThe next big thing in driving event engagement, or a fad that ultimately detracts from the experience? Poken CEO and founder Stephane Doutriaux was recently invited to share his insights and thoughts on the latest craze to take the world by storm, and what it may mean to the events industry. Here are just some of the Read More

Poken creates engagement at the Global Entrepreneurial Summit 2016

ges8President Obama, Mark Zuckerberg, and Elon Musk walk into a room. No this is not the set up for a bad joke, but rather just some of the prominent attendees at the Global Entrepreneurial Summit 2016. Held at Stanford University, California, over 1,600 individuals were selected to share their insights, expertise, and ideas on Read More

Where experience matters- Poken, Quickmobile and Lumi team up to rock IMEX 2016

poken and qm busyColossal stands, minute details. Full schedules, empty stomachs. Late nights, early mornings. New insights and old friends. Even though it seems like an age ago, IMEX looms ever present in the minds of event profs, of all shapes and sizes.

So many participants responsible for so much budget. It’s a sure thing. So why jeopardize the exhibitor presence? Why not take the traditional route-the safe route? Read More

Case Study: GRA Employee Experience

 

GRA 1The GRA Employee Experience 2015 was an internal event for Johnson & Johnson Global Regulatory Affairs, taking place from October 12th-16th October. 700 employees from all over the world gathered in Chicago for the 4day event.

The GRA Employee Experience had three primary objectives. Firstly, to encourage networking and strengthen the relationships within the JnJ organization.  Secondly, to nurture the professional development of employees through sessions and workshops. Finally, JnJ wanted the event to be as ecologically friendly as possible, minimizing the amount of printed collateral that would go to waste. Read More