Poken’s Stephane Doutriaux on gamification and the future of engagement

sd-interviewStephane Doutriaux, ‎Group Commercial Director at Poken, recently spoke with the Meeting Design Institute, and shared his insights about gamification and how incentivizing behaviour creates value in a fun and non-obtrusive way.

At the forefront of this is Poken. But Poken is much more than a tool chest for driving networking and engagement. Read More

Poken takes home event technology award at ETA 2016

etl-2016-3We were delighted to win Best Technology for Event Gamification at the Event Tech Live awards in London recently. The awards, which took place on the 9th November at the Supernova in Embankment Gardens, London, recognise companies pushing the boundaries in innovative technology worldwide. Read More

You don’t listen to music on your Walkman, so why are you still using exhibitor badge scanners?

One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.

Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More

Growth of the Events Industry in The Middle East: Poken at The Middle East Event Show

Naomi Amoah

 

mees 3Just as with many industries in the Middle East, the event space has not escaped the exponential growth in interest and business that helps define the region. As an emerging force, there is a real sense of entrepreneurship and boldness from event planners and organizers, and a thirst for innovation. Events often have tight deadlines, large budgets, and when compared to some of the more traditional markets, less complex channels for Read More

Poken at Africa Development Week 2016: Facilitating Meaningful Engagement Across Cultural Lines

Naomi Amoah

Poken SurpriseWe live in a world where business, and indeed life is conducted in an increasingly multi-cultural arena. This certainly adds to the excitement and vibrancy of the events industry, though it also presents certain challenges. In April, Poken partnered with The United Nations to drive engagement at Africa Development Week 2016. Over one thousand attendees from almost 54 different countries and almost as many language groups, joined together to discuss Africa’s future and growth. Some of the most heated discussions, outside of the politics, revolved around Read More

This is Marco

marco_play‘Being an event manager is easy. It’s like riding a bike. Except the bike is on fire. You’re on fire. Everything is on fire and you’re in hell’.

I discovered this colourful quote on a T-shirt being advertised in my side bar, when I was searching visa requirements and flights to Mongolia, 48 hours before I was expected to touch down in Ulaan Baatar. (Side note: Yes, Poken has been to Mongolia).

One of the defining characteristics of our industry, is how quickly best-laid plans can be shattered by small, last minute changes. And in turn, how quickly event professionals need to be able to evaluate and react. This is the stuff that drives real professionals and event companies. There is a large price though Read More

Digital Q&A and Participant Surveys – JTI Case study

By Sandra Quaglia

 

Brand Activation reg badges1In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.

When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More

Unleashing Poken to the physical web: Vending machines and beyond

vending1 Guest Blogger: Mark Stewart, Founder and Chief Innovation Officer at wonderMakr

When you think about the physical web, you probably think of smartphones controlling lights in your house, or a door lock that unlocks when you walk up to it. And you’d be right. The physical web is an approach that taps into the core power of the Internet: interaction between your mobile device and the objects around you. But how can this Internet of things be applied to creating engaging Read More