The awards night, in partnership with Event Tech Live, was held this year at Troxy, London. In its fifth straight year, the awards shine a light on event technology giants and start-ups that are making waves Read More
Some of us are lucky enough to work among rock stars; to bask in their light, and occasionally share the fruit that stems from their work. More often than not however, the success of such people remains confined to office talk, or at best the occasional congratulatory email from a happy client. Read More
Well, this is it! After nine years of hard work, I have the most exciting news to share. As you may have seen in the event industry press, Poken has been acquired by GES, part of a New-York Stock Exchange listed company (Viad Corp: VVI) and one of the world’s leading full-service event suppliers. GES generates revenues of more than $1 billion USD and provides Read More
One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.
Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More
We live in a world where business, and indeed life is conducted in an increasingly multi-cultural arena. This certainly adds to the excitement and vibrancy of the events industry, though it also presents certain challenges. In April, Poken partnered with The United Nations to drive engagement at Africa Development Week 2016. Over one thousand attendees from almost 54 different countries and almost as many language groups, joined together to discuss Africa’s future and growth. Some of the most heated discussions, outside of the politics, revolved around Read More
Technology in the event space is booming and everything in its path is either getting picked up and transformed into a digital application or becoming a figment of the past. Mobile apps are no exception. The days of people scrambling to find a ‘lost’ show catalogue or finding someone who actually knows what is going on at the event are numbered. Now visitors can get most event information on their mobile devices, (granted they are using a smartphone or tablet, have Wi-Fi, and have downloaded it).
But this is not enough. Event professionals want Read More
Let’s be honest for a moment: Registration is to the event landscape what accounting is to the office- Something everyone needs but no one gets excited by. Simply put, event registration will never be the rock star.
But rather than a necessary inconvenience, let’s take a different approach. Let’s pretend that registration is an opportunity to set the stage and create anticipation. (I know what you are thinking, but humor me for a moment).
Registration is often the first face to face interaction participants will have with your event. With a few little hints, you can use it to Read More
Every Sales Manager will tell you that knowledge is power and that product knowledge is paramount to making a sale. One of the greatest challenges faced by retail and consumer companies is empowering there staff with the most up to date product knowledge and training.
The combination of touch communication, digital content sharing and continuous support via an online web portal has made Read More
From June 24th to 26th, Roche chose the Poken Digital Event Platform to power its vanguarDIA conference at the World Trade Centre, Mexico City. For this event, Roche had opted for Poken’s `Give-back model`, where Read More
Poken has a global reputation for enhancing events and conferences, especially in the fields of Travel, IT, Finance and Medicine. In Australia we have just
integrated Poken into our third agricultural related event. The latest being the second time around for the Tasmanian Farmers and Graziers Association.