A capstone event for the MICE industry, Reed Travel Exhibitions ‘ibtm arabia’ is a 3 day event that hosts a community of approximately 300 exhibitors, hosted buyers, press and officials from Read More
A key challenge for event organizers is motivating participants to invest their energy into the experience you have in store for them; to buy the ticket and take the ride. I was recently involved in Read More
In the lead up to Cartagena Inspira, Latin America’s capstone event for Communication, Creativity and Innovation, Érika Duarte, Communications & PR Manager, recently caught up with Poken Founder and CEO, to discuss the evolving role of data, gamification and the events space in the region. Stephane will join a host of international speakers in Cartagena, to share his insights on Read More
One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.
Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More
We live in a world where business, and indeed life is conducted in an increasingly multi-cultural arena. This certainly adds to the excitement and vibrancy of the events industry, though it also presents certain challenges. In April, Poken partnered with The United Nations to drive engagement at Africa Development Week 2016. Over one thousand attendees from almost 54 different countries and almost as many language groups, joined together to discuss Africa’s future and growth. Some of the most heated discussions, outside of the politics, revolved around Read More
By Sandra Quaglia
In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.
When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More
Technology in the event space is booming and everything in its path is either getting picked up and transformed into a digital application or becoming a figment of the past. Mobile apps are no exception. The days of people scrambling to find a ‘lost’ show catalogue or finding someone who actually knows what is going on at the event are numbered. Now visitors can get most event information on their mobile devices, (granted they are using a smartphone or tablet, have Wi-Fi, and have downloaded it).
But this is not enough. Event professionals want Read More
When you think about the physical web, you probably think of smartphones controlling lights in your house, or a door lock that unlocks when you walk up to it. And you’d be right. The physical web is an approach that taps into the core power of the Internet: interaction between your mobile device and the objects around you. But how can this Internet of things be applied to creating engaging Read More
Martin Brossman interviews pokenites to get the inside scoop on what all the buzz is about. Their stories capture the essence of Poken. Throw out your business cards because now you’ve got the “electronic social media business card,” as Brossman calls it, or as we here at Poken say, “your social business card.”
…Amy’s new poken, a.k.a. “Pauly” (the martian) let’s her connect with people instantly: she gets their basic contact information, their picture, the social networks that their on, when she pokened with them… and she’s just beginning to experience all the magic of the pokenHUB. Amy, so glad you like!
On a product related note, based on popular requests, we also have some new social networks for you to add to your Poken card. They are:
Not too shabby. Keep your eyes peeled (who came up with that expression anyways?) for new ones coming soon!