Some of us are lucky enough to work among rock stars; to bask in their light, and occasionally share the fruit that stems from their work. More often than not however, the success of such people remains confined to office talk, or at best the occasional congratulatory email from a happy client. Read More
A key challenge for event organizers is motivating participants to invest their energy into the experience you have in store for them; to buy the ticket and take the ride. I was recently involved in Read More
Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.
In the lead up to Cartagena Inspira, Latin America’s capstone event for Communication, Creativity and Innovation, Érika Duarte, Communications & PR Manager, recently caught up with Poken Founder and CEO, to discuss the evolving role of data, gamification and the events space in the region. Stephane will join a host of international speakers in Cartagena, to share his insights on Read More
One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.
Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More
By Sandra Quaglia
In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.
When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More
In September of 2015, hundreds of business professionals came together to do business, convened as part of the CONNECTA event, by the Convention Bureau of Catalunya, Spain. The objective: Make business transactions happen.
Catalunya, the wealthiest state in Spain, is home of one of the world’s most visited cities: Barcelona. Rich with cultural heritage sites, great food, and fantastic venues to host events, Barcelona attracts thousands of business Read More
The US Department of Veteran Affair’s National Veterans Small Business Engagement is an annual 3-day event that aims to bring together veteran owned companies, and government procurement decision makers. Over 3,800 participants met in Atlanta, from the 9th to the 11th December 2014 for the event. The US Department of Veteran Affairs had the challenge of bringing the most value to the Read More
Every Sales Manager will tell you that knowledge is power and that product knowledge is paramount to making a sale. One of the greatest challenges faced by retail and consumer companies is empowering there staff with the most up to date product knowledge and training.
The combination of touch communication, digital content sharing and continuous support via an online web portal has made Read More