Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held this year Read More
Some of us are lucky enough to work among rock stars; to bask in their light, and occasionally share the fruit that stems from their work. More often than not however, the success of such people remains confined to office talk, or at best the occasional congratulatory email from a happy client. Read More
A key challenge for event organizers is motivating participants to invest their energy into the experience you have in store for them; to buy the ticket and take the ride. I was recently involved in Read More
Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.
In the lead up to Cartagena Inspira, Latin America’s capstone event for Communication, Creativity and Innovation, Érika Duarte, Communications & PR Manager, recently caught up with Poken Founder and CEO, to discuss the evolving role of data, gamification and the events space in the region. Stephane will join a host of international speakers in Cartagena, to share his insights on Read More
One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.
Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More
The next big thing in driving event engagement, or a fad that ultimately detracts from the experience? Poken CEO and founder Stephane Doutriaux was recently invited to share his insights and thoughts on the latest craze to take the world by storm, and what it may mean to the events industry. Here are just some of the Read More
Colossal stands, minute details. Full schedules, empty stomachs. Late nights, early mornings. New insights and old friends. Even though it seems like an age ago, IMEX looms ever present in the minds of event profs, of all shapes and sizes.
So many participants responsible for so much budget. It’s a sure thing. So why jeopardize the exhibitor presence? Why not take the traditional route-the safe route? Read More
The GRA Employee Experience 2015 was an internal event for Johnson & Johnson Global Regulatory Affairs, taking place from October 12th-16th October. 700 employees from all over the world gathered in Chicago for the 4day event.
The GRA Employee Experience had three primary objectives. Firstly, to encourage networking and strengthen the relationships within the JnJ organization. Secondly, to nurture the professional development of employees through sessions and workshops. Finally, JnJ wanted the event to be as ecologically friendly as possible, minimizing the amount of printed collateral that would go to waste. Read More