AbbVie Case Study: Creating Engagement and Lead Generation for Tradeshow Exhibitors

eadv-2016

Naomi Amoah

Among the bright lights and high footfall of the tradeshow floor, it’s always a challenge for the exhibitor to stand out from their competitors; offering value and driving richer engagement with their products and brand. This is the exact challenge that AbbVie faced at the 14th annual European Academy of Dermatology and Venereology (EADV). From the 28th September – 2nd October Vienna saw EADV attract over 8,000 delegates, and 165 exhibitors.

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You don’t listen to music on your Walkman, so why are you still using exhibitor badge scanners?

One of the most exciting things about the exhibition space, is how the experience is increasingly being determined by the attendee. Or, should I say, the participant. No longer is attending an exhibition or trade show a ‘voyeuristic’ exercise, where people walk the aisles while exhibitors sport their wares, and technology is one of the best facilitators of this.

Sadly though, there are still a couple of hangovers from the ‘fax machine’ era of event technology that won’t go away. The worst of which is the still-way-too-common Read More

Growth of the Events Industry in The Middle East: Poken at The Middle East Event Show

Naomi Amoah

 

mees 3Just as with many industries in the Middle East, the event space has not escaped the exponential growth in interest and business that helps define the region. As an emerging force, there is a real sense of entrepreneurship and boldness from event planners and organizers, and a thirst for innovation. Events often have tight deadlines, large budgets, and when compared to some of the more traditional markets, less complex channels for Read More

Digital Q&A and Participant Surveys – JTI Case study

By Sandra Quaglia

 

Brand Activation reg badges1In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.

When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More

Match making and meeting scheduling at CONNECTA

connecta(Click here for the video case study)

 

In September of 2015, hundreds of business professionals came together to do business, convened as part of the CONNECTA event, by the  Convention Bureau of Catalunya, Spain. The objective: Make business transactions happen.

Catalunya, the wealthiest state in Spain, is home of one of the world’s most visited cities: Barcelona.  Rich with cultural heritage sites, great food, and fantastic venues to host events, Barcelona attracts thousands of business Read More

We love event apps, but are they your only engagement solution?

engagement (1)Technology in the event space is booming and everything in its path is either getting picked up and transformed into a digital application or becoming a figment of the past. Mobile apps are no exception.  The days of people scrambling to find a ‘lost’ show catalogue or finding someone who actually knows what is going on at the event are numbered. Now visitors can get most event information on their mobile devices, (granted they are using a smartphone or tablet, have Wi-Fi, and have downloaded it).

But this is not enough. Event professionals want Read More

Case Study: Real time meetings tracking at US Department of Veteran Affair’s National Veterans Small Business Engagement

Screen Shot 2015-01-29 at 20.04.19The US Department of Veteran Affair’s National Veterans Small Business Engagement is an annual 3-day event that aims to bring together veteran owned companies, and government procurement decision makers. Over 3,800 participants met in Atlanta, from the 9th to the 11th December 2014 for the event. The US Department of Veteran Affairs had the challenge of bringing the most value to the Read More

Poken France merges with Tech-Event, paving the way for enterprise sales in France

cartes 5Poken France and Tech-Event, a leading service provider for exhibitions and events, are happy to announce they have joined forces to provide advanced ‘touch-to-collect’ technology to the French events market.

The merger will allow a complete product and service proposition to be presented to clients, with additional synergies such as combined sales and marketing efforts, as well as technical support. Poken’s event management dashboard, as well as its mobile apps and NFC-based devices, will be Read More

Poken takes green to the extreme with its Give-Back model: Roche`s vangarDIA 2014 (with Spanish Translation)

img_8293Everyone likes to go green, but some clients are really pushing the recycled bio-paper envelope. And we at Poken are loving it.

From June 24th to 26th, Roche chose the Poken Digital Event Platform to power its vanguarDIA conference at the World Trade Centre, Mexico City.  For this event, Roche had opted for Poken’s `Give-back model`, where Read More

Ten Benefits of Going Paperless

It feels great to be Green, and there are many advantages beyond the sustainability angle. When asked about their main reasons for going Green at trade shows, here are what businesses answer. There are many great reasons that align both your CFO and your CSR executives (budget & sustainability) !green tunnel

1. Cost of Printing: When you think of $1

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to $2 per brochure, do you factor in how many of those you hand out actually get read?What is the true cost per reader? It’s likely to be 5 to 10 times higher.  The cost of paper has gone up regularly over the past decade, while its effectiveness in passing a message has gone down.

2. Transportation contributes heavily to your printed collateral costs, but is often a hidden cost Read More