Trade Shows & Exhibitions
Through Poken’s visitor-driven lead generation model, visitor’s ‘opt-in’ by collecting exhibitor content via touch, at the same time, leaving a digital business card. Poken’s Exhibition tools are perfect for use in professional trade shows, delivering an enhanced experience to visitors, and a new level of engagement & lead qualification for exhibitors and sponsors.
How it works: rolling it out to exhibitors
Trade show exhibitors load their marketing documents or any other relevant content, into ‘Touchpoints’. Poken’s Touchpoint sensors are completely autonomous, and easily placed by the show organiser or by exhibitors themselves, anywhere in their booth, or elsewhere around the venue.
Every time a visitor collects this information, they leave a digital business card. The exhibitor has the details of everyone who has dropped by there booth and collected their information, as well as a myriad useful analytics.
Benefits for exhibitors
- Distribute your company information easily and widely …
Visitors can easily get your company and product information just by touching the reader with their badge. They will receive this information by email. Even visitors you didn’t speak to my have collected some information on your stand.
- Provide an engaging experience to your visitors
Visitors who touch your reader with their badge at your stand get your information in a digital format, which makes it easy for them to share with colleagues and friends via email or social media.
- More contacts and opportunities
you can scan visitor badges with the Visit Connect App, but also suggest that they touch the reader with their badge to collect your digital marketing documents and company information.
And you’ll get a listing of all the visitors who do so!
- Simplify the post-event follow-up
You’ll get an electronic listing of everyone who collected your info. No more time-consuming import of business cards or contact forms.
To Learn More: Download our Trade Show Brochure (PDF)
Distribute & Collect – How to use the Touchpoint?
Exhibitors not only share their company information via Touchpoints, but also collect the details of everyone who stops by their booths.
Visitors equipped with Smart Badges or Pokens (interactive USB devices) can collect all the digital content they wish, by simply placing their badge onto the readers. No more heavy trade show bags to carry around. After the exhibition, they log into their visitor portal to download the information they have collected.
Touch & Collect – How to use the Smart Badge?
Organizers committed to providing the most most beneficial experience, equip all of their trade show and exhibition visitors with Smart Badges, which enable them to collect digital content in real time via touch.
Monitoring: organiser dashboard
The show organisers’ dashboard offers a complete, detailed view of all the digital handshakes and content exchanges that happen in their show. Poken’s solution not only provides an enhanced digital show experience to all participants, but also allows events to « go green », reducing the paper waste of left-over or discarded flyers, catalogs, brochures and other paper marketing documents. Every « digital handshake » is measured, qualified, and used for future retargeting and to improve the post-event relationships built between exhibitors and visitors.